A 312 m² loft in the heart of Cologne serves as an event location for Unitymedia’s employees and customers. Over the past two months, we have updated this area with the latest in smart home technology. All housing technology and the numerous entertainment electronics components have been networked and can now be controlled centrally. As well as this, we integrated the current campaign slogan “Was? Das geht?” – “What? That’s possible?” – and its accompanying design into the overall visual picture.
One particular highlight was the redesign of the location with the 80-meter “Unitymedia Twister” that climbs from the external façade through the corridor area all the way up to the top floor. And then there was the technical and visual design of the “WOW room” in which visitors can don VR glasses and experience the quality of Unitymedia entertainment at first hand. To our delight, the reaction of visitors following the renovation work echoed the campaign slogan: “What? That’s possible?”.