Visitors and employees alike were highly enthusiastic about the unusual store concept: The 1950s ambiance with Italian design classics, bistro, and original Vespa provides a unique framework for presenting glasses at innovative sales desks. Here, expert advice is given in a relaxed atmosphere that offers customers a purchase experience at a leisurely pace. The Vistaggio brand was developed by Swiss agency Evoq. The store was opened following an intensive collaboration between teamtischer and its customer Interglass Technology AG. The multistage process included both concept and design development as well as planning, production, and complete realization. We are delighted at the success of the launch and look forward to opening further shops in the near future. Buona fortuna, Vistaggio!