We gladly took on this challenge and, joining forces with our long-standing customer, developed a veritable “point of success” together. The new concept used decorations and surfaces from existing shop fittings together with luminous logo and graphic elements to establish a strong brand presence and a high recognition factor. Revolving LED lighting and backlit graphics panels were also used to generate a high level of attention. Spaces for presenting products and campaigns and providing expert advice create ideal conditions for a successful sales talk. And thanks to the system-compatible modularity, it is possible to adapt and gear it to virtually any retail space. A point of success that dovetails perfectly with the customer’s campaign “What? That’s possible?”.