CBR Fashion Days: All cameras on the 270° video installation

If a fashion label wants to organize a brand day for buyers, it takes something really special to impress them.

With this in mind, the location – directly beneath the Berlin Radio Tower – was fitted out with the ultimate eyecatcher: a 200 m long video screen curved around 270 degrees. A video was produced exclusively for the event and was beamed onto the screen with 20 high-performance projectors. This cast such a spell on the 3,500 guests that it was captured by a sea of smartphone cameras. The transition to the live show with 80s legends Duran Duran also caused a commotion when a section of the screen burst open to reveal the musicians on the stage. And for those who wanted to continue partying, DJ Kalkbrenner delivered the goods in an exclusive club atmosphere.

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Sven Mölleken and his team got in the ring for the VIP gala accompanying the Klitschko bout in Oberhausen’s König-Pilsener-Arena.

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Video artists Urbanscreen are currently dazzling the Gasometer Oberhausen venue with their “320° Licht” installation.